How might we enhance digital customisation to create a more user-centred experience?

Mass customisation combines the personalisation of custom-made products with the cost efficiency of mass production, promoting sustainability by reducing waste and overconsumption. Despite advances in digital technologies, the widespread adoption of product configurators faces challenges. These tools often offer limited options, potentially restricting customer decisions and failing to meet their customisation needs. Additionally, aligning user requirements with the final product can be complex and confusing. Importantly, decisions made during digital design directly affect the physical product, which cannot be returned or exchanged once produced. To answer this question, this research presents an investigation into the user experience during the digital product customisation process.

PhD Thesis: Exploring Cognitive Effort Investment in Mental Imagery during Digital Product Customisation

Imperial College London | Dyson School of Design Engineering 2019 - 2024