How can digital innovations transform the fashion industry?

In the rapidly evolving field of digital fashion, I have led innovations in digitised production methods, from 3D body scanning and digital fittings to simulations and digital lay planning. By developing precise virtual try-ons and accurate garment simulations, I have enabled customers to visualise the fit and style of clothing without physical samples, significantly improving satisfaction and reducing the need for physical prototypes. This integration of digital technologies not only streamlines the design process, allowing for creative experimentation with fabrics and styles, but also bridges the gap between virtual and physical fashion, setting new industry standards for sustainability and efficiency.